THE PLANTERS®

PEANUT GALLERY

The icon, the monocle, the legend.

A display featuring four vintage Mr. Peanut figurines on a gold-colored platform, each representing different years, with framed vintage Mr. Peanut advertisements and posters in the background.

ONE NUTTY GENTLEMEN THROUGHOUT THE YEARS…

Mr.Peanut wearing a top hat, monocle, and tuxedo, smiling and gesturing with one hand.

A Symbol of Trust & Resilience

For more than a century, MR. PEANUT® has been a symbol of lasting quality and unmistakable character: monocle polished, top hat tipped, and always calm under pressure. Through changing consumer tastes, shifting times, and even a few playful reinventions, he has remained a familiar and trusted presence in snack aisles and in the hearts of fans.

More than just a mascot, MR. PEANUT® represents generations of trust, built on consistently delivering a crunch people can rely on. His resilience is not only about standing the test of time; it is about evolving with grace while staying true to the values that made him iconic from the beginning: quality, charm, and just the right touch of salty wit.

DID YOU KNOW?

From Paper to Peanut
A Nut by Any Other Name
Mr.Peanut with a top hat and cane, dancing under spotlight with confetti.
Yellow text reads "PLANTERS" on a dark blue background.

PLANTERS® Peanuts was founded in 1906 in Wilkes-Barre, Pennsylvania, by Italian immigrant Amedeo Obici and his business partner Mario Peruzzi.

Today!
Since 1906!

Today the PLANTERS® brand is licensed by Johnvince Foods for the Canadian market.

Mr.Peanut, wearing a top hat labeled 'MR. PEANUT', with a monocle and a winking expression.
Original drawing of Mr.Peanut in 1906 by Antonio Gentile

While many call him MR. PEANUT®, his full name is Bartholomew Richard Fitzgerald-Smythe, given to him by creator Antonio Gentile.

14-year-old schoolboy Antonio Gentile from Suffolk, Virginia submitted his sketch to win the PLANTERS® brand contest back in 1916.